If you've read some of my first posts, you'll know that someday, I hope to convert this blog into a source of income for myself.
As I searched for ways to make money with blogging, I came across hundreds of articles about affiliate marketing. I already knew what it was, and had even tried my luck with Google ads for some affiliate programs, but all I got were crickets and 0 dollars in return, so that idea just stayed on the backburner for a while.
However, the more I study and consume content about blogging, the more I see people making their first cash online with affiliate marketing. With blogs under a year old! That truly boggles me.
But why is copywriting hard for me?
I would say I'm a pretty decent writer, and many people in my personal life seem to think so as well. That was common feedback in college and in my recent work experience.
If you don't already know, copywriting is writing content with the purpose of selling or advertising something. It can be a physical product, a brand, a course, a YouTube channel, a place, etc...
So for me, the thing is not writing well, perse, but writing commercially.
You see, when I first got into affiliate marketing, through a course I saw and paid for on Instagram, I was told I didn't need to necessarily know or even agree with the product I was working with, I just needed to sell it and see the money coming in.
Come on, for a recently unemployed person who had just had a severe burnout crisis, that looked like a lovely way out, didn't it?
How I feel about authenticity and selling
I wouldn't say I was scammed, because I did, in fact, get access to a course, although one poorly formulated, poorly explained, and filled with nonsense.
It was made by a person who didn't know any English, teaching others how to spend money on Google ads by trial and error with European or American products and keywords.
Of course, I appreciate getting this sort of knowledge out there for people to know more about, but to say affiliate marketing was easy and simple while guessing what the options on Google Ads meant was pushing it too far.
All that said, that guy did sell. He had a strategy that worked and was very commercial. So why didn't I follow through with that?
To be honest, I felt uncomfortable with the lack of authenticity. I simply can't sell something I've never seen, touched, or watched before. How would I know if the product is any good? Or how good?
I feel I am my most commercial when I resonate with the product, physical or digital. I've worked as a salesperson before and the products I sold the most were my favorite ones.
That being said, I tried writing a couple of posts with affiliate links here and there, but still, they were not all that good. I'm still struggling to find a way to feel comfortable while recommending something I actually enjoyed for people to buy. That's why copywriting is hard for me.
So that, my friends, is another goal for this 30-days-of-posts challenge! I think I'll aim to write at least 5 affiliate posts this month, really putting in the effort, and see how they do.
Do you have any tips for me? How is your ideal affiliate post formulated?
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